A curious approach
Our Mission
To Ignite Transformational Growth.
We love working with small and mid-sized business to help them realize the next stage of growth. We consult, execute, and build the strategies and systems that drive results.
How We Do It
We are a consulting organization at heart. We offer decades of expertise in strategy articulation, process and data operations, and practical AI application.
How we work
With Curiosity
Our deep inquiry is never random, but a powerful tool strictly tethered to measurable, strategic outcomes.
With Purpose
We function as a deliberate, results-driven engine where every action is a strategic investment, not an obligation.
With Empathy
Practicing deep listening to fully understand the context, emotional challenges, and underlying human drivers necessary for growth.
With Energy
We show up ready to launch, treating every challenge like a thrilling adventure that demands our full, infectious enthusiasm.
Esther Angell
As the founder of Insightfully Curious, Esther Angell helps businesses navigate the intersection of growth strategy, operational efficiency, and emerging technology.
She is a results-driven executive who brings over 20 years of hands-on, cross-functional experience across technology services, manufacturing, and the energy sector. Esther's consulting expertise is focused on Go-to-Market Strategy, Process and Data Enhancement, and Practical AI Application.
Esther believes the best strategies are discovered, not dictated. Her consulting model, the "Curiosity-First Approach," ensures that every engagement begins with deep, empathetic listening and asking the essential questions that only two decades of practical, cross-functional experience can inspire.
Outside of her advisory work, Esther is a dedicated super connector and an advocate for community building. She has served in a variety of non-profit board positions, including Meals on Wheels of Lancaster, The Lancaster Science Factory, the Women's Energy Network, and The Technology Council of Central Pennsylvania.
Her relentless drive to learn new things is personal as well as professional; she regularly dives into new, practical hobbies every year —from crocheting to golf to candle making — as a testament to the power of hands-on learning and exploration.